Chipotle Code of Ethics Learning Program

I was quickly surprised by how playful and creative Chipotle's branding was, compared to their Code of Ethics document. I knew then, that I wanted to use Articulate 360 to build out my program, so I could add movement and interactivity to these doodle-y playful images, colors and fonts. I also noticed a lot of animated buttons on the Chipotle website, so I knew I wanted custom navigation buttons for the entire program. 

I then began chunking the information into more manageable segments for a digital learning program by creating the structure or Information Architecture. I then moved onto the storyboard, and following Mayer's Coherence Principle, which emphasizes excluding extraneous material to reduce cognitive load, I identified information in the given brief that felt "unnecessary" for core learning but was still required to be included. To address this, I designed "pop-up" tabs where learners can click if they wish to access this non-vital, yet required information, ensuring the main content remained focused and streamlined while still meeting all requirements.